ASDA IS LAUNCHING A PREPAID SOLUTION FOR CUSTOMERS

Asda is the first retailer in Europe to allow customers to purchase third-party gift cards using a self-service checkout with no intervention required by Asda staff. 



Recently having launched in over 200 stores, displays around the self-service checkout area carry up to 70 card facings, with plans for expansion already in discussion.

Asda is also developing the ability to purchase gift cards through Asda.com. This new launch will enable customers to purchase third-party gift cards online and have the physical card delivered to their requested address. Currently there are over 25 different brands to choose from with further plans to expand the range already underway.

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